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Audits

Your trademarks and domain names audit

In the com­plex and in con­stant evo­lu­tion world of Inter­net, your brands can rapid­ly be used in an abu­sive way, or even stolen by some­one, who wants to ben­e­fit from your noto­ri­ety.

Your brands are gen­uine intan­gi­ble assets: by mon­i­tor­ing their use on Inter­net and by act­ing against abus­es, you are plac­ing your­self in an active glob­al pro­tec­tion, which will pre­vent rev­enue loss, improve your image and val­ue your brand.

Brands and domain names audit – Your intangible assets analysis - Nameshield

In order to imple­ment per­ti­nent actions adapt­ed to your need, Nameshield first­ly rec­om­mends to take a pho­tog­ra­phy of the use of your brand. This inven­to­ry at a spe­cif­ic moment in time, allows to under­stand how your brand is used, and the dif­fer­ent abus­es it is fac­ing.

Nameshield experts team pro­vides a vari­ety of audits cov­er­ing a wide range of sub­jects relat­ed to your company’s intan­gi­ble assets state.

Thanks to its advanced tech­nolo­gies ded­i­cat­ed to the assets con­trol and, with the inter­ven­tion of an experts team in intan­gi­ble assets man­age­ment, Nameshield audit ser­vices will pro­vide a pre­cise sta­tus of your intan­gi­ble assets, either under the form of a report with a glob­al view or as a com­plete and func­tion­al audit.

Why do you have to do an audit of your trademarks and domain names portfolio?

  • Domain names port­fo­lios are more and more impor­tant because the com­pa­nies’ com­pe­ti­tion depends on inno­va­tion, new prod­ucts research and cre­ation.
  • Port­fo­lios are often dis­patched because with­in com­pa­nies there have been busi­ness and human trans­fers.
  • Infringe­ments towards trade­marks are more and more numer­ous because the com­pe­ti­tion are more and more harsh and the attacks more and more fre­quent.

Online Brand Overview

A fast approach of online risks linked to your brands, such as cyber­squat­ting, coun­ter­feit, traf­fic, scams, rev­enue diver­sion and rep­u­ta­tion.

Analy­sis of web pages, mar­ket places (for exam­ple, ebay.com), social net­works, news­groups and forums.

Domain name and trademark inventory

Nameshield will con­duct a com­plete and thor­ough audit of the domain names and terms that match your brands, iden­ti­fy­ing intan­gi­ble assets and their own­ers.

In addi­tion Nameshield experts will under­take a risk assess­ment of all iden­ti­fied assets and allo­cate a risk rat­ing.

Final­ly Nameshield will pro­vide rec­om­mend­ed actions in order to reduce your online risk and to chal­lenge or recov­er infring­ing domain names.

Complete history and use analysis

Nameshield pro­pos­es an audit of spec­i­fied domain names and trade­marks his­to­ry to inves­ti­gate on pro­pri­ety changes, UDRP claims, web con­tent mod­i­fi­ca­tions, reg­is­tra­tion, renew­al or expi­ra­tion date, traf­fic data and esti­mat­ed val­ue of the asset.

cybersquatting audit

Cybersquatting audit

The Nameshield search tools will find the poten­tial cas­es of cyber­squat­ting and pro­vide a com­plete expert analy­sis of sus­pect web­sites. Nameshield also pro­vides rec­om­mend­ed actions to reduce the even­tu­al risk of cyber­squat­ting and to recov­er or remove infring­ing domain names or web­sites.

Competitive analysis

Nameshield can audit or mon­i­tor pub­licly avail­able intan­gi­ble assets of com­peti­tors or poten­tial threats to brand own­ers.

This analy­sis includes assets iden­ti­fi­ca­tion, their val­ue esti­ma­tion, and the tan­gi­ble threat to your brand, of which the fac­tors can be: the traf­fic hijack­ing, the growth of the com­pet­i­tive health, the geo­graph­i­cal cov­er­age, the key­words asso­ci­at­ed to the domain name, and the rate attrib­uted on social net­works.

In addi­tion, Nameshield can pro­vide an assess­ment of the threats posed to the com­pet­i­tive brand in terms of risk of cyber­squat­ting, traf­fic diver­sion, coun­ter­feit­ing etc.

Administrative and technical compliance audits

Nameshield can pro­vide a tech­ni­cal com­pli­ance audit of the brand owner’s intan­gi­ble assets with rec­om­men­da­tions of how best to meet com­pli­ance require­ments.

After the audit

Enforcement actions

The audit deliv­ered by Nameshield will high­light the dif­fer­ent cas­es which could be a threat to your brand. Nameshield’s enforce­ment team includes brand pro­tec­tion experts and legal action spe­cial­ists that can take the most appro­pri­ate action in order to elim­i­nate the risk from infring­ing domain names, fake web­sites, false claims of asso­ci­a­tion or coun­ter­feit prod­ucts.

Naming strategy

Imple­ment an effi­cient domain names reg­is­tra­tions strat­e­gy to not be caught off guard any­more.

Monitoring implementation

Inter­net is not a frozen world, and abu­sive or fraud­u­lent new uses can arise. Be alert­ed as soon as they are detect­ed in order to act as ear­ly as pos­si­ble.

Please vis­it the blog for the lat­est news about online brand pro­tec­tion.

Domain names and trade­marks mon­i­tor­ing

Web mon­i­tor­ing

Domain names recov­ery

Domain names acqui­si­tions