Skip to content

New gTLDs: What are they?

With the aug­men­ta­tion of Inter­net in the eco­nom­ic, social and cul­tur­al world, ICANN has launched in 2012, a can­di­da­ture call to intro­duce the first lev­el new gTLDs.

Offer­ing to com­pa­nies the pos­si­bil­i­ty to use a brand or a social denom­i­na­tion, as exten­sion (e.g: .lore­al / .alstom / .paris / .shop), the open­ing of new gTLDs has also cre­at­ed 1500 new exten­sions on the mar­ket (e.g: .love, .bank, .xyz, .ski, .africa, etc.): as many oppor­tu­ni­ties of risks for cyber­squat­ting.

The cre­ation of these new exten­sions inducts unde­ni­able pos­i­tive issues:

  • Ris­ing the brand vis­i­bil­i­ty under gener­ic exten­sions with high attrac­tion pow­er;
  • Fight­ing against cyber­squat­ting with the regroup­ing of the brands under the same com­pa­ny exten­sion.
New gTLDs: What are they?

Although for brands own­ers, the arrival of new gTLDs also means:

  • Ris­ing the com­plex­i­ty of the brands pro­tec­tion on the Inter­net;
  • Pro­tec­tion costs as much for the pre­ven­tive deposits than the con­tentious pro­ce­dures.

The issues con­sist in opti­miz­ing your domain names reg­is­tra­tion strat­e­gy on these new exten­sions, by pro­tect­ing your brands from illic­it reg­is­tra­tions from some­one else.

Please find on Nameshield­’s blog the lat­est news about new gTLDs.

Your .BRAND strat­e­gy

TMCH