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.BRAND (Dot Brand)

Create a personalized Internet extension and redefine your digital ecosystem

dot BRAND, .BRAND - Create a personalized Internet extension and redefine your digital ecosystem

What if the next dig­i­tal rev­o­lu­tion were to take the name of your brand? The bound­aries of the dig­i­tal world are evolv­ing, and tra­di­tion­al .COM or .FR exten­sions are no longer the only gate­ways to your dig­i­tal activ­i­ties. A unique oppor­tu­ni­ty is now open­ing up with a new round of per­son­al­ized exten­sions: called dot BRAND or .BRAND. Much more than just an exten­sion, a .BRAND will allow you to expand your brand infi­nite­ly. Cre­ate per­son­al­ized, pow­er­ful, and intu­itive URLs, trans­form your domain names, and cre­ate a true dig­i­tal ecosys­tem, assert­ing your online iden­ti­ty with com­pre­hen­sive con­trol and over­sight.

Are you inter­est­ed in a .BRAND?

Contact us

Do you need more infor­ma­tion?

Down­load our One Pager

.BRAND, dot Brand: what are they?

A .BRAND (or dot BRAND) is an Inter­net exten­sion, a TLD (Top Lev­el Domain), cre­at­ed from one of your reg­is­tered trade­marks. It will allow you to cre­ate your future Inter­net address­es, end­ing with your brand name (for exam­ple, group.brand), giv­ing it a rec­og­niz­able and secure dig­i­tal iden­ti­ty.

In 2012, ICANN opened up the pos­si­bil­i­ty of apply­ing for Inter­net exten­sions for the first time. Com­mu­ni­ties, gov­ern­ments, busi­ness­es, and trade­mark hold­ers were able to sub­mit appli­ca­tions to man­age their own Inter­net exten­sions direct­ly. ICANN has con­firmed a new call for appli­ca­tions for April 2026, mean­ing that appli­cants for exten­sions will be able to ben­e­fit from the expe­ri­ence gained dur­ing the 2012 round.

To ini­ti­ate this process, it is nec­es­sary to study the fea­si­bil­i­ty of your project first, before sub­mit­ting an appli­ca­tion to ICANN, with a part­ner who has the nec­es­sary exper­tise to sup­port you in imple­ment­ing your project: Nameshield is the ide­al part­ner to help you achieve these objec­tives.

Nameshield will work close­ly with you to man­age every stage of your project, while con­nect­ing the var­i­ous play­ers in the ecosys­tem: Reg­is­trar, ICANN, Tech­ni­cal Oper­a­tors, Reg­istry Oper­a­tors, to move your project for­ward and allow you to oper­ate your .BRAND in a secure, sus­tain­able, and has­sle-free man­ner.

Why would you adopt your own .BRAND?

Acquir­ing your .BRAND offers you many advan­tages:

dot BRAND, .BRAND : a marketing tool

A marketing tool

Cre­ate an exclu­sive
com­mu­ni­ca­tion chan­nel that strength­ens your brand’s SEO, rep­u­ta­tion, and vis­i­bil­i­ty.   

dot BRAND, .BRAND: enhanced security

Enhanced security

Your .BRAND secures your brand at the root of the Inter­net and pro­tects you against fraud, phish­ing, coun­ter­feit­ing and cyber­squat­ting.  

dot BRAND, .BRAND: a loyality tool

A loyalty tool

Your .BRAND guar­an­tees your cus­tomers and employ­ees a direct, offi­cial, and last­ing rela­tion­ship with your brand.

dot BRAND, .BRAND: a rare opportunity

A rare opportunity

Seize this unique oppor­tu­ni­ty, which has not pre­sent­ed itself for 14 years and which rep­re­sents the only win­dow of appli­ca­tion to date.

dot BRAND, .BRAND: unlimited URLs

Unlimited URLs

Imag­ine using unlim­it­ed URLs. Your .BRAND offers your com­mu­ni­ca­tions depart­ment a ded­i­cat­ed and unlim­it­ed nam­ing space.

dot BRAND, .BRAND: a differentiating tool

A differentiating tool

Near­ly 600 lead­ing com­pa­nies have seized this oppor­tu­ni­ty already in 2012 to dif­fer­en­ti­ate them­selves from the mar­ket: Audi, BNP Paribas, E.Leclerc, Google… why not you?

dot BRAND, .BRAND: an immaterial asset

An immaterial asset

Invest in a strate­gic, imma­te­r­i­al asset for your com­pa­ny and enhance its val­ue!

KEY DATES IN YOUR .BRAND ADOPTION PROJECT

Starting in September 2025

1 — Study its fea­si­bil­i­ty

To make the right choice of exten­sion in terms of your mar­ket, your orga­ni­za­tion, and the domain name mar­ket.

By December 2025

2 – Val­i­date your project

Val­i­date your sup­port and the oper­a­tors need­ed to run your exten­sion. Com­mu­ni­cate inter­nal­ly now.

Q1
2026

3 – Prepa­ra­tion of the appli­ca­tion file

We pre­pare your appli­ca­tion in coor­di­na­tion with your teams.

April
2026

4 – Sub­mis­sion of the appli­ca­tion

We sub­mit your appli­ca­tion to ICANN and fol­low up on it until it is con­tract­ed.

2027
2028

5 — Acti­va­tion of
your .BRAND

Your exten­sion is deployed and oper­a­tional: you will con­trol your domain names, enhance the secu­ri­ty of your exchanges and enhance your brand’s val­ue in the eyes of your cus­tomers. Com­mu­ni­cate with your tar­get audi­ences.

Would you like to explore the feasibility of your project?

Con­tact us

Why choose Nameshield as your partner for creating and managing your dot BRAND?

There are many advan­tages to work­ing with a trust­ed part­ner like Nameshield:

  • Expe­ri­ence: Nameshield cur­rent­ly sup­ports sev­er­al major com­pa­nies in man­ag­ing their dot BRAND.
  • Agili­ty: Our approach adapts to our clients’ knowl­edge and involve­ment in the project.
  • Mod­u­lar­i­ty: Our offer­ing is mod­u­lar to address your needs and imple­ment this project in a way that is flex­i­ble for you.
  • Exper­tise: Nameshield has a ded­i­cat­ed depart­ment devot­ed to man­ag­ing such projects.
  • Involve­ment: We are involved in ICAN­N’s Inter­net gov­er­nance, the reg­istry ecosys­tem, and reg­istry oper­a­tors.
  • Inde­pen­dence: Nameshield is a sov­er­eign and inde­pen­dent Euro­pean com­pa­ny.
Contact us
dot BRAND, .BRAND - Why choose Nameshield as your partner for creating and managing your .BRAND?

Entrust the management of your personalized Internet extension to our experts for optimal support and guidance

Because a .BRAND is a strate­gic asset, an expe­ri­enced and trust­ed part­ner guar­an­tees rig­or­ous, long-term man­age­ment that meets your expec­ta­tions and com­plies with reg­u­la­to­ry require­ments over time.

Nameshield offers tai­lored sup­port for each appli­cant to a ded­i­cat­ed Inter­net exten­sion as well as for com­pa­nies that already have their own Inter­net exten­sion.

Sup­port to launch your Inter­net exten­sion:

  • Fea­si­bil­i­ty study
  • Appli­ca­tion sub­mis­sion and fol­low-up
  • Con­trac­tu­al­iza­tion, del­e­ga­tion, and deploy­ment of your Inter­net exten­sion.

Sup­port in man­ag­ing your Inter­net exten­sion:

  • Opti­miza­tion of your .brand to get the most out of it
  • Man­age­ment of the tran­si­tion towards Nameshield
  • Man­age­ment of your exten­sion’s usage.
Dis­cuss it with us

Customer testimony

“Every day, our domain name man­age­ment depart­ment deals with new issues and chal­lenges relat­ing to the evo­lu­tion of the web. That’s why Nameshield is our part­ner of choice. In addi­tion to its respon­sive­ness and atten­tive cus­tomer ser­vice, we call on Nameshield­’s exper­tise in intel­lec­tu­al prop­er­ty strat­e­gy dai­ly. With its wide range of ser­vices and exten­sive resources, Nameshield meets our high expec­ta­tions.”

Bertrand REALINI
Nam­ing & domain name man­ag­er
Ser­vice Inames
BNP Paribas

Find all of our resources relating to the dot BRAND

dot BRAND, .BRAND - Resources

Download our One Pager

Contact us to learn more about acquiring your .BRAND

Our latest news on this topic:

ICANN83 : A DIX MOIS DE LA PHASE DE DÉPÔT DES CANDIDATURES POUR LA PROCHAINE SÉRIE DE NOUVELLES EXTENSIONS GÉNÉRIQUES

ICANN83 : A DIX MOIS DE LA PHASE DE DÉPÔT DES CANDIDATURES POUR LA PROCHAINE SÉRIE DE NOUVELLES EXTENSIONS GÉNÉRIQUES
ICANN83, which has just tak­en place in the Czech cap­i­tal, pro­vid­ed an oppor­tu­ni­ty to mea­sure the progress made in set­ting up the next series of new gener­ic top lev­el domains, con­firmed to start in April 2026. It was also an oppor­tu­ni­ty to con­tin­ue the con­sul­ta­tions begun at ICANN82 on devel­op­ments to be con­sid­ered to opti­mize the ICANN sum­mits, and to focus atten­tion on pol­i­cy issues part­ly linked to the NIS2 cyber-secu­ri­ty direc­tive.

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Certifié ISO 27001 depuis 2017

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cer­ti­fied since 2017

Labellisé France Cybersecurity

France
Cyber­se­cu­ri­ty cer­ti­fied

Hexa­trust mem­ber

InterCERT member

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ACN mem­ber

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Clusif mem­ber

Membre des groupes ICANN Registrar et Registry Stakeholder

Mem­ber of the ICANN Reg­is­trar and Reg­istry Stake­hold­er groups

New gTLDs : what are they?

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