Create a personalized Internet extension and redefine your digital ecosystem
What if the next digital revolution were to take the name of your brand? The boundaries of the digital world are evolving, and traditional .COM or .FR extensions are no longer the only gateways to your digital activities. A unique opportunity is now opening up with a new round of personalized extensions: called dot BRAND or .BRAND. Much more than just an extension, a .BRAND will allow you to expand your brand infinitely. Create personalized, powerful, and intuitive URLs, transform your domain names, and create a true digital ecosystem, asserting your online identity with comprehensive control and oversight.
Are you interested in a .BRAND?
Do you need more information?
.BRAND, dot Brand: what are they?
A .BRAND (or dot BRAND) is an Internet extension, a TLD (Top Level Domain), created from one of your registered trademarks. It will allow you to create your future Internet addresses, ending with your brand name (for example, group.brand), giving it a recognizable and secure digital identity.
In 2012, ICANN opened up the possibility of applying for Internet extensions for the first time. Communities, governments, businesses, and trademark holders were able to submit applications to manage their own Internet extensions directly. ICANN has confirmed a new call for applications for April 2026, meaning that applicants for extensions will be able to benefit from the experience gained during the 2012 round.
To initiate this process, it is necessary to study the feasibility of your project first, before submitting an application to ICANN, with a partner who has the necessary expertise to support you in implementing your project: Nameshield is the ideal partner to help you achieve these objectives.
Nameshield will work closely with you to manage every stage of your project, while connecting the various players in the ecosystem: Registrar, ICANN, Technical Operators, Registry Operators, to move your project forward and allow you to operate your .BRAND in a secure, sustainable, and hassle-free manner.
Why would you adopt your own .BRAND?
Acquiring your .BRAND offers you many advantages:
A marketing tool
Create an exclusive
communication channel that strengthens your brand’s SEO, reputation, and visibility.
Enhanced security
Your .BRAND secures your brand at the root of the Internet and protects you against fraud, phishing, counterfeiting and cybersquatting.
A loyalty tool
Your .BRAND guarantees your customers and employees a direct, official, and lasting relationship with your brand.
A rare opportunity
Seize this unique opportunity, which has not presented itself for 14 years and which represents the only window of application to date.
Unlimited URLs
Imagine using unlimited URLs. Your .BRAND offers your communications department a dedicated and unlimited naming space.
A differentiating tool
Nearly 600 leading companies have seized this opportunity already in 2012 to differentiate themselves from the market: Audi, BNP Paribas, E.Leclerc, Google… why not you?
An immaterial asset
Invest in a strategic, immaterial asset for your company and enhance its value!
KEY DATES IN YOUR .BRAND ADOPTION PROJECT
Starting in September 2025
1 – Study its feasibility
To make the right choice of extension in terms of your market, your organization, and the domain name market.
By December 2025
2 – Validate your project
Validate your support and the operators needed to run your extension. Communicate internally now.
Q1
2026
3 – Preparation of the application file
We prepare your application in coordination with your teams.
April
2026
4 – Submission of the application
We submit your application to ICANN and follow up on it until it is contracted.
2027
2028
5 – Activation of
your .BRAND
Your extension is deployed and operational: you will control your domain names, enhance the security of your exchanges and enhance your brand’s value in the eyes of your customers. Communicate with your target audiences.
Would you like to explore the feasibility of your project?
Why choose Nameshield as your partner for creating and managing your dot BRAND?
There are many advantages to working with a trusted partner like Nameshield:
- Experience: Nameshield currently supports several major companies in managing their dot BRAND.
- Agility: Our approach adapts to our clients’ knowledge and involvement in the project.
- Modularity: Our offering is modular to address your needs and implement this project in a way that is flexible for you.
- Expertise: Nameshield has a dedicated department devoted to managing such projects.
- Involvement: We are involved in ICANN’s Internet governance, the registry ecosystem, and registry operators.
- Independence: Nameshield is a sovereign and independent European company.
Entrust the management of your personalized Internet extension to our experts for optimal support and guidance
Because a .BRAND is a strategic asset, an experienced and trusted partner guarantees rigorous, long-term management that meets your expectations and complies with regulatory requirements over time.
Nameshield offers tailored support for each applicant to a dedicated Internet extension as well as for companies that already have their own Internet extension.
Support to launch your Internet extension:
- Feasibility study
- Application submission and follow-up
- Contractualization, delegation, and deployment of your Internet extension.
Support in managing your Internet extension:
- Optimization of your .brand to get the most out of it
- Management of the transition towards Nameshield
- Management of your extension’s usage.
Customer testimony
“Every day, our domain name management department deals with new issues and challenges relating to the evolution of the web. That’s why Nameshield is our partner of choice. In addition to its responsiveness and attentive customer service, we call on Nameshield’s expertise in intellectual property strategy daily. With its wide range of services and extensive resources, Nameshield meets our high expectations.”
Bertrand REALINI
Naming & domain name manager
Service Inames
BNP Paribas
Find all of our resources relating to the dot BRAND
Contact us to learn more about acquiring your .BRAND
Our latest news on this topic:
ICANN83 : A DIX MOIS DE LA PHASE DE DÉPÔT DES CANDIDATURES POUR LA PROCHAINE SÉRIE DE NOUVELLES EXTENSIONS GÉNÉRIQUES
ICANN83, which has just taken place in the Czech capital, provided an opportunity to measure the progress made in setting up the next series of new generic top level domains, confirmed to start in April 2026. It was also an opportunity to continue the consultations begun at ICANN82 on developments to be considered to optimize the ICANN summits, and to focus attention on policy issues partly linked to the NIS2 cyber-security directive.
ISO 27001
certified since 2017
France
Cybersecurity certified
Hexatrust member
InterCERT member
ACN member
Clusif member
Member of the ICANN Registrar and Registry Stakeholder groups
