{"id":2578,"date":"2025-10-08T09:34:43","date_gmt":"2025-10-08T07:34:43","guid":{"rendered":"https:\/\/www.nameshield.com\/en\/?page_id=2578"},"modified":"2025-10-15T09:32:37","modified_gmt":"2025-10-15T07:32:37","slug":"dot-brand-2","status":"publish","type":"page","link":"https:\/\/www.nameshield.com\/en\/domain-names-management\/new-gtld\/dot-brand-2\/","title":{"rendered":".BRAND (Dot Brand)"},"content":{"rendered":"\n
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Create a personalized Internet extension and redefine your digital ecosystem<\/h2>\n\n\n\n
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What if the next dig\u00adi\u00adtal rev\u00ado\u00adlu\u00adtion<\/strong> were to take the name of your brand? The bound\u00adaries of the dig\u00adi\u00adtal world are evolv\u00ading, and tra\u00addi\u00adtion\u00adal .COM or .FR exten\u00adsions are no longer the only gate\u00adways to your dig\u00adi\u00adtal activ\u00adi\u00adties. A unique oppor\u00adtu\u00adni\u00adty is now open\u00ading up with a new round of per\u00adson\u00adal\u00adized exten\u00adsions: called dot BRAND <\/strong>or .BRAND.<\/strong> Much more than just an exten\u00adsion, a .BRAND will allow you to expand your brand infi\u00adnite\u00adly. Cre\u00adate per\u00adson\u00adal\u00adized, pow\u00ader\u00adful, and intu\u00aditive URLs, trans\u00adform your domain names, and cre\u00adate a true dig\u00adi\u00adtal ecosys\u00adtem, assert\u00ading your online iden\u00adti\u00adty with com\u00adpre\u00adhen\u00adsive con\u00adtrol and over\u00adsight.<\/p>\n\n\n

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Are you inter\u00adest\u00aded in a .BRAND?<\/p>\n\n\n\n

C<\/strong>ontact us<\/a><\/div><\/div>\n<\/div>\n\n\n\n
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Do you need more infor\u00adma\u00adtion?<\/p>\n\n\n\n

Down\u00adload our One Pager<\/strong><\/strong><\/strong><\/a><\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n
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.BRAND, dot Brand: what are they?<\/strong><\/h2>\n\n\n\n

A .BRAND (or dot BRAND)<\/strong> is an Inter\u00adnet exten\u00adsion, a TLD (Top Lev\u00adel Domain), cre\u00adat\u00aded from one of your reg\u00adis\u00adtered trade\u00admarks. It will allow you to cre\u00adate your future Inter\u00adnet address\u00ades, end\u00ading with your brand name (for exam\u00adple, group.brand<\/strong>), giv\u00ading it a rec\u00adog\u00adniz\u00adable and secure dig\u00adi\u00adtal iden\u00adti\u00adty.<\/strong><\/p>\n\n\n\n

In 2012, ICANN opened up the pos\u00adsi\u00adbil\u00adi\u00adty of apply\u00ading for Inter\u00adnet exten\u00adsions for the first time.<\/strong> Com\u00admu\u00adni\u00adties, gov\u00adern\u00adments, busi\u00adness\u00ades, and trade\u00admark hold\u00aders were able to sub\u00admit appli\u00adca\u00adtions to man\u00adage their own Inter\u00adnet exten\u00adsions direct\u00adly. ICANN has con\u00adfirmed a new call for appli\u00adca\u00adtions for April 2026,<\/strong> mean\u00ading that appli\u00adcants for exten\u00adsions will be able to ben\u00ade\u00adfit from the expe\u00adri\u00adence gained dur\u00ading the 2012 round.<\/p>\n\n\n\n

To ini\u00adti\u00adate this process, it is nec\u00ades\u00adsary to study the fea\u00adsi\u00adbil\u00adi\u00adty of your project first, before sub\u00admit\u00adting an appli\u00adca\u00adtion to ICANN,<\/strong> with a part\u00adner who has the nec\u00ades\u00adsary exper\u00adtise to sup\u00adport you in imple\u00adment\u00ading your project: Nameshield is the ide\u00adal part\u00adner to help you achieve these objec\u00adtives.<\/strong><\/p>\n\n\n\n

Nameshield will work close\u00adly with you to man\u00adage every stage of your project, while con\u00adnect\u00ading the var\u00adi\u00adous play\u00aders in the ecosys\u00adtem: <\/strong>Reg\u00adis\u00adtrar, ICANN, Tech\u00adni\u00adcal Oper\u00ada\u00adtors, Reg\u00adistry Oper\u00ada\u00adtors, to move your project for\u00adward and allow you to oper\u00adate your .BRAND in a secure, sus\u00adtain\u00adable, and has\u00adsle-free man\u00adner.<\/p>\n\n\n\n

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Why would you adopt your own .BRAND?<\/strong><\/h2>\n\n\n\n

Acquir\u00ading your .BRAND offers you many advan\u00adtages:<\/p>\n\n\n

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A marketing tool<\/strong><\/strong><\/h3>\n\n\n\n

Cre\u00adate an exclu\u00adsive
com\u00admu\u00adni\u00adca\u00adtion chan\u00adnel that strength\u00adens your brand\u2019s SEO, rep\u00adu\u00adta\u00adtion, and vis\u00adi\u00adbil\u00adi\u00adty.   <\/p>\n<\/div>\n\n\n\n

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Enhanced security<\/strong><\/h3>\n\n\n\n

Your .BRAND secures your brand at the root of the Inter\u00adnet and pro\u00adtects you against fraud, phish\u00ading<\/a>, coun\u00adter\u00adfeit\u00ading and cyber\u00adsquat\u00adti<\/a>n<\/a>g<\/a>.  <\/p>\n<\/div>\n\n\n\n

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A loyalty tool<\/strong><\/strong><\/h3>\n\n\n\n

Your .BRAND guar\u00adan\u00adtees your cus\u00adtomers and employ\u00adees a direct, offi\u00adcial, and last\u00ading rela\u00adtion\u00adship with your brand.<\/p>\n<\/div>\n\n\n\n

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A rare opportunity<\/strong><\/strong><\/h3>\n\n\n\n

Seize this unique oppor\u00adtu\u00adni\u00adty, which has not pre\u00adsent\u00aded itself for 14 years and which rep\u00adre\u00adsents the only win\u00addow of appli\u00adca\u00adtion to date.<\/p>\n<\/div>\n<\/div>\n\n

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Unlimited URL<\/strong><\/strong>s<\/h3>\n\n\n

Imag\u00adine using unlim\u00adit\u00aded URLs. Your .BRAND offers your com\u00admu\u00adni\u00adca\u00adtions depart\u00adment a ded\u00adi\u00adcat\u00aded and unlim\u00adit\u00aded nam\u00ading space.<\/p>\n<\/div>\n\n\n\n

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A differentiating tool<\/strong><\/strong><\/h3>\n\n\n

Near\u00adly 600 lead\u00ading com\u00adpa\u00adnies have seized this oppor\u00adtu\u00adni\u00adty already in 2012 to dif\u00adfer\u00aden\u00adti\u00adate them\u00adselves from the mar\u00adket: Audi, BNP Paribas, E.Leclerc, Google\u2026 why not you?<\/p>\n<\/div>\n\n\n\n

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An immaterial asset<\/strong><\/strong><\/h3>\n\n\n

Invest in a strate\u00adgic, imma\u00adte\u00adr\u00adi\u00adal asset for your com\u00adpa\u00adny and enhance its val\u00adue!<\/p>\n<\/div>\n\n\n\n

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KEY DATES IN YOUR .BRAND ADOPTION PROJECT<\/strong><\/h2>\n\n\n
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Starting in September 2025<\/h3>\n\n\n\n
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