{"id":175,"date":"2022-06-07T11:10:25","date_gmt":"2022-06-07T09:10:25","guid":{"rendered":"https:\/\/www.nameshield.com\/de\/?page_id=175"},"modified":"2025-12-05T08:56:16","modified_gmt":"2025-12-05T07:56:16","slug":"definition-new-gtlds","status":"publish","type":"page","link":"https:\/\/www.nameshield.com\/de\/domainnamen\/new-gtlds\/definition-new-gtlds\/","title":{"rendered":"Definition der new gTLDs"},"content":{"rendered":"\n<div class=\"eplus-NPxTwP eplus-wrapper wp-block-cover alignfull is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(135deg,rgb(255,0,0) 0%,rgb(21,115,191) 100%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"eplus-y5BB1Y eplus-wrapper wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"eplus-vics0N eplus-wrapper wp-block-spacer\"><\/div>\n\n\n<div class=\"eplus-QLSXyE eplus-wrapper wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex eplus-styles-uid-248181\">\n<div class=\"eplus-uU5tgd eplus-wrapper wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"eplus-wrapper has-nv-text-dark-bg-color has-text-color\">Ange\u00adsichts der wach\u00adsen\u00adden Bedeu\u00adtung des Inter\u00adnets in der wirt\u00adschaft\u00adli\u00adchen, sozia\u00adlen und kul\u00adtu\u00adrel\u00adlen Welt star\u00adte\u00adte die ICANN im Jahr 2012 einen Auf\u00adruf zur Ein\u00adrei\u00adchung von Bewer\u00adbun\u00adgen f\u00fcr die Ein\u00adf\u00fch\u00adrung neu\u00ader gene\u00adri\u00adscher Top Level Domains (<strong><em>Defi\u00adni\u00adti\u00adon<\/em><\/strong> <em><strong>new gTLDs<\/strong><\/em>).<\/p>\n\n\n\n<p class=\"eplus-wrapper has-nv-text-dark-bg-color has-text-color\">Die Er\u00f6ff\u00adnung neu\u00ader gTLDs bie\u00adtet Unter\u00adneh\u00admen nicht nur die M\u00f6g\u00adlich\u00adkeit, eine Mar\u00adke oder einen Fir\u00admen\u00adna\u00admen als Erwei\u00adte\u00adrung zu ver\u00adwen\u00adden (z. B. .lore\u00adal \/ .audi \/ .ber\u00adlin \/ .shop), sie hat au\u00dfer\u00addem \u00fcber 1500 neue Top Level Domains auf den Markt gebracht (z. B. .love, .bank, .xyz, .ski, .afri\u00adca usw.): eben\u00adso vie\u00adle neue M\u00f6g\u00adlich\u00adkei\u00adten wie Risi\u00adken durch bspw <a href=\"https:\/\/www.nameshield.com\/de\/glossar\/cybersquatting\/\">Cybers\u00adquat\u00adting<\/a>.<\/p>\n\n\n\n<p class=\"eplus-wrapper has-nv-text-dark-bg-color has-text-color\">Die Eta\u00adblie\u00adrung die\u00adser new gTLDs hat unbe\u00adstreit\u00adbar posi\u00adti\u00adve Aus\u00adwir\u00adkun\u00adgen:<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list has-nv-text-dark-bg-color has-text-color eplus-styles-uid-876a9a\">\n<li class=\"eplus-wrapper\">die Erh\u00f6\u00adhung der Sicht\u00adbar\u00adkeit von Mar\u00adken unter gene\u00adri\u00adschen Erwei\u00adte\u00adrun\u00adgen mit hoher Attrak\u00adti\u00advi\u00adt\u00e4t<\/li>\n\n\n\n<li class=\"eplus-wrapper\">die Bek\u00e4mp\u00adfung von Cybers\u00adquat\u00adting durch die Zusam\u00admen\u00adfas\u00adsung der Mar\u00adken unter einer gemein\u00adsa\u00admen Fir\u00admener\u00adwei\u00adte\u00adrung.<\/li>\n<\/ul>\n\n\n<p class=\"eplus-RRXrTc eplus-wrapper has-nv-text-dark-bg-color has-text-color\"><\/p>\n<\/div>\n\n\n\n<div class=\"eplus-VEORbp eplus-wrapper wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"eplus-7lSiZU eplus-wrapper wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.nameshield.com\/wp-content\/uploads\/2021\/06\/People-flying-bro-1024x1024.png\" alt=\"Definition new gTLDS: \u00fcber den Namensraum im Internet fliegen\" class=\"wp-image-4990\"><\/figure>\n<\/div>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"eplus-7WZA8U eplus-wrapper wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"eplus-PF0jNz eplus-wrapper wp-block-spacer\"><\/div>\n\n\n<div class=\"eplus-SrbUaq eplus-wrapper wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex eplus-styles-uid-177d89\">\n<div class=\"eplus-kqcdhn eplus-wrapper wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"eplus-wrapper\">F\u00fcr die Besit\u00adzer von Mar\u00adken bedeu\u00adtet die Ein\u00adf\u00fch\u00adrung der new gTLDs jedoch auch:<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-2edb45\">\n<li class=\"eplus-wrapper\">die Erh\u00f6\u00adhung der Kom\u00adple\u00adxi\u00adt\u00e4t des Mar\u00adken\u00adschut\u00adzes im Inter\u00adnet<\/li>\n\n\n\n<li class=\"eplus-wrapper\">die Zunah\u00adme der Kos\u00adten f\u00fcr den Schutz \u2013 sowohl Kos\u00adten f\u00fcr Pr\u00e4\u00adven\u00adtiv\u00adma\u00df\u00adnah\u00admen, als auch Kos\u00adten f\u00fcr Ver\u00adfah\u00adren auf\u00adgrund von Rechts\u00adstrei\u00adtig\u00adkei\u00adten.<\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"eplus-fMOBHz eplus-wrapper wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><ul class=\"eplus-DXubgQ eplus-wrapper wp-block-list eplus-styles-uid-d5ae34\">\n<li class=\"eplus-wrapper\">Die Her\u00adaus\u00adfor\u00adde\u00adrung besteht dar\u00adin, Ihre Stra\u00adte\u00adgie f\u00fcr die Anmel\u00addung von Domain\u00adna\u00admen f\u00fcr die\u00adse neu\u00aden Erwei\u00adte\u00adrun\u00adgen zu opti\u00admie\u00adren und gleich\u00adzei\u00adtig Ihre Mar\u00adken vor unrecht\u00adm\u00e4\u00ad\u00dfi\u00adgen Anmel\u00addun\u00adgen durch Drit\u00adte zu sch\u00fct\u00adzen.<\/li>\n<\/ul>\n\n\n<p class=\"eplus-DXubgQ eplus-wrapper\"><em>Stets aktu\u00adel\u00adle Neu\u00adig\u00adkei\u00adten zu den newgTLDs fin\u00adden Sie in unse\u00adrem<\/em> <a href=\"https:\/\/blog.nameshield.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blog<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n<figure class=\" wp-block-image size-full eplus-wrapper\"><a href=\"https:\/\/www.nameshield.com\/de\/ressourcen\/webinar-die-naechste-runde-der-neuen-gtlds-kommt-wie-eine-dotbrand-top-level-domain-ihre-marke-transformieren-kann\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"514\" src=\"https:\/\/www.nameshield.com\/de\/wp-content\/uploads\/sites\/3\/2025\/03\/Webinar17_signature.fw-Replay.png\" alt class=\"wp-image-1729\" srcset=\"https:\/\/www.nameshield.com\/de\/wp-content\/uploads\/sites\/3\/2025\/03\/Webinar17_signature.fw-Replay.png 1600w, https:\/\/www.nameshield.com\/de\/wp-content\/uploads\/sites\/3\/2025\/03\/Webinar17_signature.fw-Replay-300x96.png 300w, https:\/\/www.nameshield.com\/de\/wp-content\/uploads\/sites\/3\/2025\/03\/Webinar17_signature.fw-Replay-1024x329.png 1024w, https:\/\/www.nameshield.com\/de\/wp-content\/uploads\/sites\/3\/2025\/03\/Webinar17_signature.fw-Replay-768x247.png 768w, https:\/\/www.nameshield.com\/de\/wp-content\/uploads\/sites\/3\/2025\/03\/Webinar17_signature.fw-Replay-1536x493.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/a><\/figure>\n\n\n\n<hr class=\"eplus-wrapper wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"eplus-wrapper\"><a href=\"https:\/\/www.nameshield.com\/de\/marke-dotbrand\/\">dot\u00adBrands: eine eige\u00adne digi\u00adta\u00adle Mar\u00adken\u00adstra\u00adte\u00adgie<\/a><br><a href=\"https:\/\/www.nameshield.com\/de\/domainnamen\/new-gtlds\/tmch\/\">TMCH<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00fcr die Besit\u00adzer von Mar\u00adken bedeu\u00adtet die Ein\u00adf\u00fch\u00adrung der new gTLDs jedoch auch: Stets aktu\u00adel\u00adle Neu\u00adig\u00adkei\u00adten zu den newgTLDs fin\u00adden Sie in unse\u00adrem Blog. dot\u00adBrands: eine eige\u00adne digi\u00adta\u00adle Mar\u00adken\u00adstra\u00adte\u00adgieTMCH<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":178,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wp_typography_post_enhancements_disabled":false,"editor_plus_copied_stylings":"{}","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"on","neve_meta_content_width":100,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-175","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Definition newgTLDs : die ICANN hat den Namensraum 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